Tested, compliant, ready to paste into Klaviyo. The same templates I'd build for a paid engagement. Free, no email signup required.
The opener that builds trust before pitching anything. Educational hook, no discount, founder-first framing. The single highest-impact email in any supplement DTC welcome series.
Download HTML →The most underutilized flow in supplement DTC. Triggers 5 days before the average reorder date with two CTAs: one-time reorder OR upgrade to subscription. Adds 20 to 40% monthly revenue when done right.
Download HTML →Catches cancellations the right way: three real options (pause, swap, stretch frequency) instead of a desperate discount. Recovers 28 to 43% of cancellations without training customers to expect discounts.
Download HTML →These are real HTML email files. They work in Klaviyo, Mailchimp, ActiveCampaign, or any platform that accepts custom HTML. Here's how to use them in Klaviyo specifically.
Click any "Download HTML" button above. You'll get an .html file you can open in any text editor.
Open the file in a text editor and search for {{. Replace each placeholder with your real values (brand name, links, founder name). The comment block at the top lists every variable.
In Klaviyo: Templates → Create Template → HTML. Paste the entire file contents. Save. Use it in any flow or campaign.
Each template uses table-based layout, inline CSS, and 600px max width. They render correctly in Gmail (web/iOS/Android), Apple Mail, Outlook 365, Outlook desktop, Yahoo, and the long tail.
These three templates cover 30% of the system. A full Klaviyo retention build includes 8 flows, 12 segments, deliverability setup, and 90 days of campaigns.