The words that move retention.

Hi, I'm Sarah.

I started this brand because I couldn't find a greens powder that didn't taste like grass clippings or hide its ingredient list behind a "proprietary blend."

If you're here, you probably wanted the same thing.

For the next few days, I'll send you what I wish someone had told me when I started taking greens daily. No discount in this email. Just the stuff that matters.

What's coming next:

Day 2: What "proprietary blend" really hides
Day 5: How to read a supplement label in 30 seconds
Day 8: The 3 ingredients we'd never put in this

Sarah
Founder

You've now got the foundation: how to read labels, what to avoid, what we put in our formula.

Here's the offer I promised on day one.

For the next 48 hours, your first subscription is 20% off. No code needed, the discount applies at checkout when you select "Subscribe & Save."

A few things to know before you click:

The subscription locks in your price for 6 months
You can pause, skip, or cancel any time, no friction
Free shipping on every order, always

If subscription isn't right for you, the one-time option is at regular price. Either way, this is the only welcome offer we send.

→ Start your subscription

Sarah

Quick one.

If you've been scooping every morning since your last order, you're probably down to 5 to 7 days of supply.

Reorder now and your next bag arrives before you run out. Or subscribe and save 15% on every order going forward.

→ Reorder one bag
→ Subscribe & save 15%

Why subscribe? 15% off every order, free shipping, skip or cancel any time. Most customers who subscribe stay 14 months on average, simply because they stop running out.

Sarah

Sorry to see you go.

Before you cancel completely, we have three options that might work better. No pressure, just thought we'd offer.

→ Pause your subscription. Skip a delivery without cancelling. Resume any time.

→ Try a different flavor. Maybe this one isn't right. We have three others.

→ Stretch the schedule. Move to every 60 days instead of every 30.

None of these work? Cancel anyway, no hard feelings.

Sarah

Three months, huh?

We noticed you haven't been back in a while. No guilt-trip email here, just a quick check-in.

If life got in the way, no worries. If something about the product didn't work out, we'd genuinely like to know.

A few things have changed since you were last around:

New flavor: Tropical Citrus. Top requested by people who said the original was too earthy.

Cleaner formula. We removed the natural flavors and added two new whole-food sources.

Lower subscription price. Down from $49 to $42 per bag for active subscribers.

→ See what's new

Or reply to this email and let us know what made you pause. We read every reply.

Sarah

Caught you looking at the Sleep Stack earlier.

No pressure to buy, but if you want the science behind the formula before you decide, here it is in 60 seconds:

Magnesium glycinate (200mg). The form your body actually absorbs. Most sleep supplements use magnesium oxide, which barely makes it past your stomach.

L-theanine (200mg). Pulled from green tea. Promotes relaxation without sedation, which means you wake up clear, not groggy.

Apigenin (50mg). A flavonoid from chamomile. Gentle GABA modulation, used in clinical sleep studies.

We don't add melatonin because chronic melatonin use messes with your natural rhythm.

→ See full formula

If you'd rather think about it, no worries. We'll be here when you're ready.

Sarah

Your bag ships tomorrow. ETA Thursday or Friday.

Quick tip before it arrives: how you take it matters more than the brand of greens you buy.

The 3-rule starter protocol:

1. Take it before food, not with. A high-fiber product like this can interfere with iron absorption when mixed with meals.

2. Same time every morning. Consistency matters more than dose. 7 to 14 days of daily use is when most people notice anything.

3. Track for 30 days. If you don't feel different at day 30, switch flavors or stop. Don't keep paying for something that isn't doing anything.

That last one is the part most brands won't tell you, but it's how I'd want a friend to advise me.

If anything goes sideways when it arrives, reply to this email. I read every one.

Sarah

You're in the first wave.

You've been ordering with us long enough that we want you to be the first to try something new before it goes public.

Tomorrow we're launching the Sleep Stack: magnesium glycinate, L-theanine, and apigenin in clean ratios. The formula is one we've spent eight months testing internally.

For the next 48 hours, it's yours at the launch price ($38, will be $46 publicly), with first-shipment priority.

→ Claim your bottle

No discount code needed. Price reflects automatically at checkout.

Sarah